منابع مشابه
Adaptive Choice-Based Conjoint Analysis
Conjoint analysis (CA) has emerged as an important approach to the assessment of health service preferences. This article examines Adaptive Choice-Based Conjoint Analysis (ACBC) and reviews available evidence comparing ACBC with conventional approaches to CA. ACBC surveys more closely approximate the decision-making processes that influence real-world choices. Informants begin ACBC surveys by c...
متن کاملPolyhedral Methods for Adaptive Choice - Based Conjoint
Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...
متن کاملEllipsoidal Methods for Adaptive Choice-Based Conjoint Analysis
Questionnaires for adaptive choice-based conjoint analysis aim at minimizing some measure of the uncertainty associated with preference parameters (e.g. partworths). Bayesian approaches to conjoint analysis quantify this uncertainty with a multivariate distribution that is updated after the respondent answers. Unfortunately, this update requires multidimensional integration, which effectively r...
متن کاملPolyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Journal of Marketing Research Vol. XLI (February 2004), 116–131 *Olivier Toubia is a graduate student, Marketing Group (e-mail: [email protected]), John R. Hauser is Kirin Professor of Marketing (e-mail: [email protected]), and Duncan I. Simester is a professor (e-mail: [email protected]), Sloan School of Management, Massachusetts Institute of Technology (MIT). The authors gratefully acknowledge the ...
متن کاملChoice Based Conjoint Analysis: Discrete Choice Models vs. Direct Regression
Conjoint analysis is family of techniques that originated in psychology and later became popular in market research. The main objective of conjoint analysis is to measure an individual’s or a population’s preferences on a class options that can be described by parameters and their levels. We consider preference data obtained in choice based conjoint analysis studies, where one observes test per...
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ژورنال
عنوان ژورنال: The Patient: Patient-Centered Outcomes Research
سال: 2010
ISSN: 1178-1653
DOI: 10.2165/11537870-000000000-00000